
Monetizing Minors
How brands exploit kid influencers and their followers.
In October 2019, a class-action lawsuit was filed against Tricopian and SaveMe Batteries for allegedly misleadingly marketing that consumers who purchase FuelRod portable chargers get “Free Unlimited Swaps,” meaning that they can purchase one charger and exchange their depleted charger for a free, fully charged, replacement charger, when, according to plaintiffs, the company began charging consumers to swap their depleted chargers for new ones in early 2019. (Veasey et al v. Tricopian, Inc. f/k/a Tricopian, LLC d/b/a SaveMe Products and SaveMe Batteries North America and Tricopian (Switzerland) SARL, Case No. 19-cv-2060, S. D. CA.)
For more of TINA.org’s coverage of power banks and portable chargers, click here.
How brands exploit kid influencers and their followers.
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This campaign highlights Bad Bunny’s Puerto Rican roots and recently won a Grand Prix award at the Cannes Lions festival.
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