CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Food Lion Fruit & Grain Blueberry Cereal Bars
Case Name (Date)
Jura et al. v. Food Lion LLC
24-cv-808, D. Md.
(March 2024)
Product/Service
Food Lion Fruit & Grain Blueberry Cereal Bars
Allegations
Misleadingly marketing that products are “Naturally Flavored” and “Made with Real Fruit Flavored Filling” when they contain an artificial flavoring ingredient (malic acid) to simulate the blueberry taste
Status
Pending
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