CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Esparza et al. v. Eden Brands Inc. d/b/a www.ever-eden.com
26CU003622C, California state court
(Jan. 2026)
Ever Eden subscriptions
Failing to adequately disclose the terms of subscriptions
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg