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Astronomer’s recent ad, featuring Gwyneth Paltrow, pokes fun at the viral event that thrust the company into the public spotlight.
Equaline Maximum Strength Lidocaine Patches
Case Name (Date)
Sheiner et al. v. Supervlau Inc.
22-cv-10262, S.D.N.Y.
(Dec. 2022)
Product/Service
Equaline Maximum Strength Lidocaine Patches
Allegations
Misleadingly marketing that products provide “Up to 8 Hours of Relief” when they do not adhere for eight hours
Misleadingly marketing products as “Maximum Strength” when they do not stay on for eight hours and, as a result, they do not deliver the “Maximum Strength” amount of lidocaine
Misleadingly marketing that products “Desensitize Aggravated Nerves” when patches are not capable of providing such relief
Status
Pending
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