Enlightened Ice Cream

In January 2019, a class-action lawsuit was filed against Beyond Better Foods for allegedly misleadingly marketing Enlighted Ice Cream as ice cream when, according to the complaint, the company replaces the milk fat in the products with a fat derived from vegetables, in violation of federal regulations that require dairy ingredients to be the characterizing ingredients in ice cream. The complaint also claims, among other things, that the ingredient list on the product labels describe erythritol as a “Natural Sweetener” when, according to plaintiffs, it is processed and cannot be described as “natural.” (Hightower et al v. Beyond Better Foods, LLC, Case No. 19-cv-4, E. D. NY.)