April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
June 2014: A superior court judge gave final approval of the settlement to this lawsuit.
December 2013: A superior court judge preliminarily approved a $6.45 million settlement to a class-action lawsuit filed against Alacer Corp. for allegedly deceptively marketing the supplement Emergen-C. The complaint, which was originally filed earlier in the year, alleges that the company misleadingly represents that the supplement will provide health benefits – including reducing the risk of or preventing colds and flu – without scientific evidence to support such claims. According to the settlement terms, class members may receive a refund of up to $36 with proof of purchase. (Wong et al v. Alacer Corp., Case No. CGC-12-519221, Superior Court of California County of San Francisco).
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.