Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
Emergen-C
June 2014: A superior court judge gave final approval of the settlement to this lawsuit.
December 2013: A superior court judge preliminarily approved a $6.45 million settlement to a class-action lawsuit filed against Alacer Corp. for allegedly deceptively marketing the supplement Emergen-C. The complaint, which was originally filed earlier in the year, alleges that the company misleadingly represents that the supplement will provide health benefits – including reducing the risk of or preventing colds and flu – without scientific evidence to support such claims. According to the settlement terms, class members may receive a refund of up to $36 with proof of purchase. (Wong et al v. Alacer Corp., Case No. CGC-12-519221, Superior Court of California County of San Francisco).
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