
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
In September 2019, a class-action lawsuit was filed alleging that N.C.W.C., which markets auto service warranties provided by Palmer Administrative Services, sends misleading emails to consumers that bear the deceptive subject line “Important Hyundai service information” when the emails are actually advertisements for extended warranty coverage on automobiles. (George et al v. N.C.W.C., Inc. and Palmer Administrative Services, Inc., Case No. 19-cv-1828, M.D. Fla.)
A deceptive marketing trend takes root.
Legislators should protect the work of the Consumer Financial Protection Bureau.
What does “human-grade” dog food actually mean?
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
E.J. Schultz, Ad Age