
Liquid Death | Not A Waterboy
Canned water company signs a landmark endorsement deal with a “hydration assistant.”
In June 2020, a class-action lawsuit was filed against Copper Cane Wines & Provisions for allegedly misleadingly labeling Elouan pinot noir as being from Oregon when, according to plaintiffs, the wines are made and bottled in California. (Kay et al v Copper Cane, LLC d/b/a Copper Cane Wines & Provisions, Case No. 20-cv-4068, N.D. Cal.)
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Canned water company signs a landmark endorsement deal with a “hydration assistant.”
The impact of a celebrity endorsement.
Rina Raphael, Los Angeles Times
Organization reportedly shared information with tech companies for marketing purposes.
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