FightTheStroke: A Truly Cerebral Campaign
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
In September 2019, a class-action lawsuit was filed against ECOCO, Inc. for allegedly falsely labeling its Eco Style Professional Styling Gel line of hair products as “no flake” when, according to plaintiffs, such claim is not true as the hair products contain poly N-vinyl-2-pyrrolidone (PVP), which allegedly has a “natural tendency to produce flaking.” (Venus et al v. ECOCO, Inc., Case No. 19-cv-5400, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of hair products, click here.
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.