Wells & Monroe Charleston
Who’s actually behind this purported local boutique?
In September 2019, a class-action lawsuit was filed against ECOCO, Inc. for allegedly falsely labeling its Eco Style Professional Styling Gel line of hair products as “no flake” when, according to plaintiffs, such claim is not true as the hair products contain poly N-vinyl-2-pyrrolidone (PVP), which allegedly has a “natural tendency to produce flaking.” (Venus et al v. ECOCO, Inc., Case No. 19-cv-5400, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of hair products, click here.
Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.
Can these bottles really keep drinks hot for up to six hours?