FTC Targets MLMs with New Proposed Rules
New rules take aim at deceptive earnings claims.
In September 2019, a class-action lawsuit was filed against ECOCO, Inc. for allegedly falsely labeling its Eco Style Professional Styling Gel line of hair products as “no flake” when, according to plaintiffs, such claim is not true as the hair products contain poly N-vinyl-2-pyrrolidone (PVP), which allegedly has a “natural tendency to produce flaking.” (Venus et al v. ECOCO, Inc., Case No. 19-cv-5400, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of hair products, click here.
New rules take aim at deceptive earnings claims.
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
Revenge is Sweet