Worst False Ad Settlements of 2025
Some class-action settlements that left consumers out in the cold.
In September 2019, a class-action lawsuit was filed against ECOCO, Inc. for allegedly falsely labeling its Eco Style Professional Styling Gel line of hair products as “no flake” when, according to plaintiffs, such claim is not true as the hair products contain poly N-vinyl-2-pyrrolidone (PVP), which allegedly has a “natural tendency to produce flaking.” (Venus et al v. ECOCO, Inc., Case No. 19-cv-5400, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of hair products, click here.
Some class-action settlements that left consumers out in the cold.
Don’t let this post-trip extension take you for a bumpy ride.
Free offer requires spending money.
The holiday shopping season is here. Tread carefully.
From empty promises to impossible standards and overhyped ingredients: for too long, the beauty industry has taught beauty wrong.