Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In August 2013, a class-action lawsuit was filed against pH Beauty Labs and Freeman Beauty Labs for allegedly falsely advertising the Eclos anti-aging product line, including Anti-Aging Starter Kit, Cellular Activator Face Serum, Daily HydraPrimer SPF 30, and Restorative Eye Cream. Specifically, the plaintiffs claim that the products are falsely marketed as containing stem cells and being clinically proven to decrease wrinkle depth and improve the texture of skin, among other claimed anti-aging benefits, when none of those claims are true. Later that same month, the named plaintiff voluntarily dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have not been disclosed. (Buhs et al. v. PH Beauty Labs, Inc., et al., Case No. 13-cv-05993, C.D. Cal.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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