April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
November 2015: This action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. pursuant to a confidential settlement agreement.
April 2013: A class-action lawsuit was filed against Vitalize Labs, LLC for deceptively marketing its EBOOST as a “naturally flavored effervescent vitamin supplement” that delivers energy with a “boost” of “immunity.” According to the complaint, the company’s immunity boost claims are false and unsupported. Plaintiffs also claim that the products are natural when they contain unnatural ingredients. (Mosely v. Vitalize Labs, LLC, Case No. 13-cv-2470, E.D. NY)
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.