Electronic Arts
TINA.org joined coalition urging FTC to investigate video game company’s use of dark patterns and other deceptive marketing tactics.
Zajonc et al v. Electronic Arts Inc.
20-cv-7871, N.D. Cal.
(Nov. 2020)
Loot boxes in EA Sports Games
Failing to disclose that games use artificial intelligence to induce players to purchase additional loot boxes
TINA.org joined coalition urging FTC to investigate video game company’s use of dark patterns and other deceptive marketing tactics.
Allegations: Failing to adequately disclose important information about the Ultimate Team Packs in games
Gimme the loot (boxes).
Class-action trend likens purchasing loot boxes in video games to pulling a lever on a slot machine.