Zajonc et al v. Electronic Arts Inc.
20-cv-7871, N.D. Cal.
(Nov. 2020)


Product/Service

Loot boxes in EA Sports Games


Allegations

Failing to disclose that games use artificial intelligence to induce players to purchase additional loot boxes


Status

Voluntarily dismissed



Legal Action

Electronic Arts (EA)

Electronic Arts (EA)

TINA.org joined coalition urging FTC to investigate video game company’s use of dark patterns and other deceptive marketing tactics.


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