
Digital culture guru Taylor Lorenz’s new book reveals how the Instagram influencer ‘floodgates’ really opened: a backfiring FTC crackdown
Taylor Lorenz, Fortune
In October 2019, a class-action lawsuit was filed against Dutch Gold Honey for allegedly misleadingly advertising that its Dutch Gold Buckwheat Honey is “True Source Certified” and has higher levels of antioxidants than other honeys when, according to plaintiffs, the honey in the product does not meet True Source’s definition of honey and is therefore not “True Source Certified,” and loses most of its antioxidants during the heating process. (Wolfe et al v. Dutch Gold Honey, Inc. and True Source Honey, LLC, Case No. 19-cv-4562, E.D. Penn.)
For more of TINA.org’s coverage of the marketing of honey products, click here.
Taylor Lorenz, Fortune
Medicare “open enrollment,” which starts Oct. 15, is also open season for scammers.
TINA.org supports FTC’s proposed rule and suggests revisions.
Bundle bungled.
But the majority of brand partners will still lose money.