CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Duraspine Turf
A false advertising class-action lawsuit was filed against FieldTurf for allegedly misrepresenting Duraspine turf. Among other things, plaintiffs claim that the company misrepresents that turf is durable and long lasting when it does not last as long as promised and the blades of turf fall over and crumble so that the turf becomes unusable. The lawsuit was originally filed in Pennsylvania in November 2017 and transferred to a court in New Jersey in December. (New Castle School District et al v. FieldTurf USA, Inc., FieldTurf Inc., and FieldTurf Tarkett SAS, Case No. 17-cv-13065, D.N.J.)
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