
Duracell
TINA.org filed an amicus curiae brief in a case regarding the deceptive marketing of Duracell Ultra batteries supporting a class member’s petition for review to the U.S. Supreme Court to…
April 2021: The Court granted final approval of a settlement agreement. For more information, go to https://flashlightsettlement.com/.
2019: A false advertising class-action lawsuit was filed against the marketers of Duracell LED flashlights with replacement batteries. The complaint alleges that the companies misleadingly represent that the flashlights provide light for up to one hour and 30 minutes at the high-intensity setting and up to seven hours at the low-intensity setting when, according to plaintiffs, the flashlights do not provide light for the advertised periods of time. In addition, plaintiffs claim that the companies market that the flashlights have a 10 year lifespan in storage when, according to the complaint, the flashlights do not have the advertised lifespan because they continue to drain batteries while they are off resulting in dead batteries in 30 days. The complaint was filed in January and amended in May. (Siddle et al v. The Duracell Co., The Procter & Gamble Co., Costco Wholesale Corp., et al., Case No. 19-cv-568, N.D. Cal.)
For more of TINA.org’s coverage of Duracell, click here.
TINA.org filed an amicus curiae brief in a case regarding the deceptive marketing of Duracell Ultra batteries supporting a class member’s petition for review to the U.S. Supreme Court to…
Allegations: Misleadingly marketing that supplements “Help[] Support a Healthy Heart”
Allegations: Falsely marketing products as purified water “with minerals added for taste” without adequately disclosing that they contain synthetic ingredients
Allegations: Falsely marketing products as “made with Naturally Derived Ingredients”
Allegations: Misleadingly representing that Costco’s website informs consumers when merchandise may be available for a lower price in stores when it routinely fails to include such information
Allegations: Falsely marketing that phenylephrine products treat congestion and other cold and flu symptoms
Allegations: Falsely marketing that medicines relieve nasal congestion
Allegations: Misleadingly marketing that products do not contain preservatives
Allegations: Misleadingly advertising warranties as free when consumers who return a defective battery are refunded the original purchase price and then charged a higher price for a replacement battery
Allegations: False “100% Recyclable” claims
Allegations: False “100% Recyclable” claims
Allegations: False “100% Recyclable” claims
Allegations: Misleadingly marketing products as “Himalayan” and coming from “the heart of the Himalayan Mountains” when the salt comes from Pakistan
Allegations: Misleadingly marketing that products contain enough detergent to wash 146 loads of laundry
Allegations: Misleadingly marketing black raspberries are a flavoring ingredient in sparkling waters
Allegations: Misleadingly marketing products as “keto” when they contain ingredients that are not compatible with a ketogenic diet
Allegations: Falsely advertising tuna products as “dolphin safe” when the company uses fishing methods that seriously injure and kill dolphins and other marine life
Allegations: Falsely marketing that ice cream bars are dipped in chocolate when the coating is actually a chocolate substitute
Allegations: Deceptively marketing wipes as “flushable”
Allegations: Failing to disclose products contain heavy metals, toxins, and contaminants
Allegations: Misleadingly marketing its Risk-Free 100% Satisfaction Guarantee by offering a full refund to members who cancel their memberships when executive members receive less than the amount they paid when…
Allegations: Misleadingly marketing pet foods as “grain free” and containing only certain ingredients when they contain wheat and other unlisted ingredients
Allegations: Misleadingly marketing that ice cream bars are coated in chocolate when the coating contains ingredients not found in chocolate
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