
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Brown et al. v. Zamora Company USA, LLC
22-cv0-2703, N.D. Ill.
(May 2022)
Don Papa Rum
Misleadingly marketing products as rum when they do not meet the federal definition of rum due to the addition of certain ingredients, such as glycerin, vanillin, caramel color, and added sugar
Misleadingly marketing rum as “aged for up to 7 years in Oak Barrels” when the product is a mix of younger and old rums, with the oldest being 7 years old
Pending
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
Complaint alleges IML was a $1.2 billion scam.
What you should know about ingredient studies.