Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really?
Not all of the puffed-up claims in this TV ad can be defended as puffery.
In August 2015, a class-action lawsuit was filed against Dollar Rent A Car (a rental car company) for allegedly misrepresenting the purpose of “administration fees.” According to the complaint, the company misleadingly represented that such fees were used to cover the cost of processing tolls from roads requiring electronic toll collection when, in reality, the company kept a vast majority of the “fees” for profit. (Maor et al v. Dollar Thrifty Automotive Group, Inc. (d/b/a Dollar Rent A Car), Dollar Rent A Car, Inc., and DTG Operations, Inc., Case No. 15-cv-22595, S. D. FL.)
For more information about other class-action lawsuits filed against Dollar Rent A Car and TINA.org’s coverage of the company, click here.
Not all of the puffed-up claims in this TV ad can be defended as puffery.
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