CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Chopra et al. v. Eight Sleep, Inc.
25-cv-2808, N.D. Cal.
(March 2025)
Eight Sleep mattresses, mattress covers, and other bedding products
Falsely advertising discounts off of artificially inflated reference prices
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg