Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In May 2017, a class-action lawsuit was filed against Diamond Resorts International Club (a company that sells timeshare contracts where members acquire points to exchange for accommodations at resorts) for allegedly falsely representing that members dissatisfied with their memberships (because of poor customer service or the unavailability of certain resorts and dates) should upgrade to a platinum membership to resolve such issues when, according to plaintiffs, members who upgraded continued to have the same problems with customer service and making reservations. (Fournier et al v. Diamond Resorts International Club, Inc., Case No. 17-cv-911, C. D. CA.)
For more information about other class-action lawsuits regarding Diamond Resorts and TINA.org’s coverage of the company, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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