April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In May 2017, a class-action lawsuit was filed against Diamond Resorts International Club (a company that sells timeshare contracts where members acquire points to exchange for accommodations at resorts) for allegedly falsely representing that members dissatisfied with their memberships (because of poor customer service or the unavailability of certain resorts and dates) should upgrade to a platinum membership to resolve such issues when, according to plaintiffs, members who upgraded continued to have the same problems with customer service and making reservations. (Fournier et al v. Diamond Resorts International Club, Inc., Case No. 17-cv-911, C. D. CA.)
For more information about other class-action lawsuits regarding Diamond Resorts and TINA.org’s coverage of the company, click here.
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.