Merchandise on www.devacurl.com
Allegations: Falsely advertising discounts off of artificially inflated reference prices
DevaCurl Hair Products
In May 2020, a class-action lawsuit was filed against Deva Concepts for allegedly misleadingly marketing that its DevaCurl hair products are gentle and provide several benefits to users with curly hair when, according to plaintiffs, the company does not adequately warn consumers that the products may cause scalp irritation, excessive shedding, and hair loss, among other things, during normal use. (Biles et al v. Deva Concepts, LLC, d/b/a Deva Curl, Case No. 20-cv-3537, S.D.N.Y.)
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Class-Action Tracker
DevaCurl
In April 2020, a class-action lawsuit was filed against DevaCurl for allegedly misleadingly marketing that its hair products – including No-Poo Original conditioning cleanser, One Condition Original hair conditioner, Light…
Deva Curl Hair Products
In March 2020, a class-action lawsuit was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut…
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