April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In Re: Deva Concepts Products Liability Litigation
20-cv-1234, S.D.N.Y.
(2020)
DevaCurl hair care products
Misleadingly marketing products as safe, gentle, and free of harsh ingredients when ingredients in them cause adverse reactions, including scalp irritation and hair loss
Settled
(Final approval granted)
http://www.curlyhairsettlement.com/
These definitions are a joke.
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