
FTC Proposes New Rule Targeting Deceptive Income Claims in MLM Industry
Proposed new earnings claim rule comes three years after TINA.org comment to FTC.
In Re: Deva Concepts Products Liability Litigation
20-cv-1234, S.D.N.Y.
(2020)
DevaCurl hair care products
Misleadingly marketing products as safe, gentle, and free of harsh ingredients when ingredients in them cause adverse reactions, including scalp irritation and hair loss
Settled
(Final approval granted)
http://www.curlyhairsettlement.com/
Proposed new earnings claim rule comes three years after TINA.org comment to FTC.
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Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.