
2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
In Re: Deva Concepts Products Liability Litigation
20-cv-1234, S.D.N.Y.
(2020)
DevaCurl hair care products
Misleadingly marketing products as safe, gentle, and free of harsh ingredients when ingredients in them cause adverse reactions, including scalp irritation and hair loss
Settled
(Final approval granted)
http://www.curlyhairsettlement.com/
A closer look at what we’ll be monitoring in the new year.
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See how you stack up.
Does this company have the ammunition to support its bulletproof claims?