
These Super Bowl LVIII Advertisers Have Been Taken to Court for Deceptive Marketing
Several of this year’s Super Bowl advertisers have run into legal trouble for alleged deceptive marketing.
In September 2019, a class-action lawsuit was filed against Defenders, Inc. alleging that the company, which sells and installs home security systems, sends misleading emails to consumers. Specifically, plaintiffs claim that the subject line of the emails state “Your ADT Monitored free* offer has arrived” while a lengthy disclosure in small font in the body of the email reveals that consumers must actually pay monthly fees for the company’s services. (George et al v. Defenders, Inc., Case No. 19-cv-1822, M.D. Fla.)
Several of this year’s Super Bowl advertisers have run into legal trouble for alleged deceptive marketing.
Consumer complaints regarding alleged surprise charges are piling up.
Holy crop.
It’s not the first time the company has been accused of pulling a bait and switch.
Company makes marketing changes following TINA.org inquiry.