
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
In September 2019, a class-action lawsuit was filed against Defenders, Inc. alleging that the company, which sells and installs home security systems, sends misleading emails to consumers. Specifically, plaintiffs claim that the subject line of the emails state “Your ADT Monitored free* offer has arrived” while a lengthy disclosure in small font in the body of the email reveals that consumers must actually pay monthly fees for the company’s services. (George et al v. Defenders, Inc., Case No. 19-cv-1822, M.D. Fla.)
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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