FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Rankins et al. v. Arca Continental S.A.B. de C.V., (d/b/a Arca Continental) and Old Lyme Gourmet Co. (d/b/a Deep River Snacks)
20-cv-1756, E.D.N.Y.
(April 2020)
Wong et al. v. Old Lyme Gourmet Co. (d/b/a Deep River Snacks)
20-cv-7095, N.D. Cal.
(Oct. 2020)
Deep River Snacks Kettle Cooked Potato Chips
Deceptively using a non-GMO seal that was created by the company and mimics the Non-GMO Project seal but was not bestowed by an independent third party
Falsely marketing products as containing “non-GMO ingredients” when they contain ingredients derived from GMOs
Rankins case: Settled
(Preliminarily approved)
https://potatochipssettlement.com/
Wong case: Stayed pending the outcome in the Rankins case
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Every now and then you overthink.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame