
Digital culture guru Taylor Lorenz’s new book reveals how the Instagram influencer ‘floodgates’ really opened: a backfiring FTC crackdown
Taylor Lorenz, Fortune
Scheibe et al. v. Crafted Brand Co., LLC
23-cv-1776, S.D. Cal.
(Sept. 2023)
Crafted Cocktail Mixers, including Mai Tai and Piña Colada
Falsely marketing that products contain “No Preservatives” when they contain a preservative ingredient (citric acid)
Pending
Taylor Lorenz, Fortune
Medicare “open enrollment,” which starts Oct. 15, is also open season for scammers.
TINA.org supports FTC’s proposed rule and suggests revisions.
Bundle bungled.
But the majority of brand partners will still lose money.