Fairlife
Allegations: Falsely marketing that the company cares for animals and uses sustainable practices
In September 2020, a class-action lawsuit was filed against Fairlife LLC for allegedly misleadingly marketing that the flavoring ingredient in Core Power Vanilla High Protein Milk Shake is vanilla when, according to plaintiffs, the ingredients list includes unspecified “Natural Flavors” instead of a vanilla ingredient. (Yfante et al v. Fairlife LLC, Case No. 20-cv-7776, S.D.N.Y.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Allegations: Falsely marketing that the company cares for animals and uses sustainable practices
Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
Company’s animal welfare claims – and brand name – face increasing scrutiny.
This scam will not die.
Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.
One of the phrases behind Coke’s new so-called supermilk may not mean what you think.