Monetizing Minors
How brands exploit kid influencers and their followers.
Coin Master
Case Name (Date)
Williams et al. v. Moon Active Ltd.
25-cv-1626, N.D. Cal.
(Feb. 2025)
Product/Service
Coin Master
(a mobile game that incorporates village building and slot machines)
Allegations
Misleadingly representing that Coin Master’s platform and digital currency are safe when marketing for the game targets minors who are too young to legally gamble
Status
Pending
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