FTC Cracks Down on Forever Living Following Years of Deception
Settlement comes after TINA.org exposed thousands of deceptive income claims.
Starks et al. v. Celsius Holdings, Inc.
24-cv-185, S.D. Cal.
(Jan. 2024)
Celsius Live Fit
Falsely marketing that products provide various weight loss benefits
Marketing that the chromium in products “normalizes blood sugar levels and helps enhance the metabolism of proteins, carbohydrates, and lipids” when the FDA has concluded there is no credible scientific evidence to support such claims
Making health claims about products without FDA approval
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.
The FTC’s Negative Option Rule do-over – and what’s at stake.