April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Cascade Ice Coconut Water
In March 2017, a class-action lawsuit was filed against Unique Beverage Company for allegedly misleadingly marketing Cascade Ice Coconut Water as coconut water when it actually does not have any coconut. (Silva et al v. Unique Beverage Company, LLC, Case No. 17-cv-391, D. OR.)
For more information about the marketing of water and TINA.org’s coverage of the product, click here.
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