Protecting Kids from Stealth Advertising in Digital Media
TINA.org Executive Director Bonnie Patten to speak at FTC workshop Wednesday.
In December 2018, a class-action lawsuit was filed against Canary Connect for allegedly deceptively using bait-and-switch marketing for Canary All-in-One, Canary View, and Canary Flex home security systems that record audio and video and let consumers watch and control them using the Canary app. Specifically, the complaint claims the company represents that key features – including, among other things, the ability to view full-length videos of motion-detected activities and download recordings – will be available to consumers for only the cost of purchasing the home security system when, according to plaintiffs, the company removed key features in October 2017 and made these features available only to consumers who pay a monthly membership fee. (Reifman et al v. Canary Connect, Inc., Case No. 18-cv-11365, S. D. NY.)
TINA.org Executive Director Bonnie Patten to speak at FTC workshop Wednesday.
MLM is just the latest to have its advertising claims referred to the FTC.
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
Don’t confuse this type of marketing for a silver bullet.
Matt Binder, Scam Economy