CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
California Paints
Case Name (Date)
Blumenthal et al. v. ICP Construction, Inc.
24-cv-4212, E.D.N.Y.
(June 2024)
Product/Service
California Paints products
Allegations
Misleadingly marketing that products contain both paint and primer so that primer does not need to be separately applied to surfaces before painting them when products do not adequately adhere to surfaces without first applying a separate primer
Status
Pending
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