
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
In October 2014, a federal judge sent a false advertising class-action lawsuit against Bumble Bee Foods back to state court. The complaint, which was originally filed in 2014, alleges that the company misleadingly labels products – including Chunk White Tuna in Oil, Tuna Salad Kit, and Albacore Tuna in Water – as an “excellent source” of Omega 3 without meeting the minimum regulatory requirements to make such claims. In addition, the complaint alleges that the product labels bear the “heart-check mark” endorsement from the American Heart Association without disclosing that the company actually paid to receive the mark. Among other things, the judge found that the federal court did not have jurisdiction stating that there was “no federal statutory hook to maintain jurisdiction.”(Garrett et al v. Bumble Bee Foods, LLC, Case No. 14-cv-02546, N. D. CA.).
For more information about other class-action lawsuits filed against Bumble Bee Foods and TINA.org’s coverage of the company, click here.
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
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