CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Faour et al. v. Bulova Watch Co., Inc.
24-cv-9532, C.D. Cal.
(Nov. 2024)
Bulova watches
Falsely marketing discounts off of artificially inflated reference prices and as available for a limited time
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Before paying a company for something, know all your options.