There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Dotson et al. v. Brickell Brands, LLC
25-cv-8385, C.D. Cal.
(June 2025)
Brickell personal care products, including Styling Hair Powder, Styling Gel, Retinol Facial Serum, Reliving Dandruff Shampoo, Rejuvenating Anti-Aging Gel Moisturizer, and Acne Controlling Face Wash
Falsely marketing products as “All Natural” when they contain synthetic ingredients
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.