‘No One OutPizzas the Hut’
Objectively provable claim or silly slogan? Reader argues it’s the former.
A class-action lawsuit was filed against Bose Corporation for allegedly misleadingly marketing its SoundSport, SoundSport Free, and SoundSport Pulse wireless headphones as being resistant to sweat, weather, and water when, according to the plaintiffs, headphones that have been exposed to moisture, sweat, and water do not function as advertised. In addition, the complaint claims that the company misleadingly advertises that the batteries for the headphones are rechargeable and provide five to six hours of wireless listening on a single charge when, according to the plaintiffs, the battery life diminishes with normal usage and the batteries eventually stop holding a charge. The complaint was originally filed in 2018 and amended in March 2019. (Calloway et al v. Bose Corp., Case No. 18-cv-12207 D. MA.)
Objectively provable claim or silly slogan? Reader argues it’s the former.
Diet and fitness plan for menopausal women draws scrutiny from U.K.’s ad regulator.
Miles Klee, Rolling Stone
Marty Swant, Digiday
Some colorful ingredients undermine specialty retailer’s “all-natural” claim.