Domino’s $6.99 Pizzas
Why advertise a price that no consumer will pay?
In June 2013, a settlement between Boiron, Inc. and consumers who filed a class-action lawsuit against it for allegedly falsely advertising its Children’s Coldcalm’s ability to relieve cold symptoms was preliminarily approved by a federal judge. According to the settlement terms, class members will get a full refund if they have their receipts (even without receipts, though, consumers who purchased Children’s Coldcalm may be entitled to some small reimbursement). (Delarose et al. v. Boiron, Inc., Case No. 10-cv-1569, C.D. Cal.)
Why advertise a price that no consumer will pay?
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Aspiring entrepreneurs may want to think twice before signing up for this enticing offer.