April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In May 2020, a class-action lawsuit was filed against Jean Pierre, Inc. for allegedly falsely marketing Blum Naturals and Baby Blum Naturals as “Natural” when, according to plaintiffs, the products contain synthetic ingredients. (Miller et al v. Jean Pierre, Inc., Case No. 20-cv-2393, E.D.N.Y.)
For more of TINA.org’s coverage of natural claims, click here.
These definitions are a joke.
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