BevMo!’s Bait and Switch Tactics

A false advertising class-action lawsuit was filed against BevMo! for allegedly engaging in a bait and switch scheme by advertising certain wines as having high ratings when, in reality, the wines being sold are from different vintages and therefore do not have the same rating as those advertised. (Liang et al v. Bevmo!, Case No. BC567785, Superior Court of California – County of Los Angeles)

For more information about other class-action lawsuits filed against BevMo! and TINA.org’s coverage of the company, click here.

For more information about the advertising of alcohol and TINA.org’s coverage of the issue, click here.