
Consumers Throw Flags on Super Bowl Advertisers
Six big game marketers that have been accused of fumbling ad claims.
Woodiwiss et al. v. Berkshire Blanket & Home Co., Inc.
23-cv-30068, D. Mass.
(June 2023)
Berkshire EcoSoft Blanket
Falsely marketing blankets as environmentally friendly by, for example, using the term “EcoSoft” and the phrase “for the planet” in marketing materials when they are made of polyester, which is a synthetic fiber that harms the environment
Pending
Six big game marketers that have been accused of fumbling ad claims.
This marketing may come with some baggage.
Madison Burgess, Daily Mail
This gym may want to work harder at being transparent about this offer.
TINA.org examines holes in “bulletproof” product claims.