Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
In October 2017, a state court judge granted preliminary approval of a settlement agreement that would resolve a 2016 false advertising class-action lawsuit alleging that Big 5 Sporting Goods misrepresents that Bearpaw Lassen WP hiking boots are waterproof. According to the settlement terms, class members may receive either a $5 cash award or a $7.50 merchandise voucher to use toward a future purchase at a Big 5 Sporting Goods store in California. For more information, go to http://www.bplassensettlement.com/. (Carmody et al v. Big 5 Sporting Goods Corp. and Romeo & Juliette, Inc., Case No. 2016-2469, California State Court – San Diego County)
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.