A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In October 2017, a state court judge granted preliminary approval of a settlement agreement that would resolve a 2016 false advertising class-action lawsuit alleging that Big 5 Sporting Goods misrepresents that Bearpaw Lassen WP hiking boots are waterproof. According to the settlement terms, class members may receive either a $5 cash award or a $7.50 merchandise voucher to use toward a future purchase at a Big 5 Sporting Goods store in California. For more information, go to http://www.bplassensettlement.com/. (Carmody et al v. Big 5 Sporting Goods Corp. and Romeo & Juliette, Inc., Case No. 2016-2469, California State Court – San Diego County)
Be wary of questionable and deceptive claims in origin stories.
New fear unlocked. Literally.
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Advertised $19.99 price deserves an official review.