James ‘Jay’ Noland’s Latest Ventures Raise Familiar Concerns
Permanently banned from MLM, Noland has found other ways to exploit consumers.
BASE Strawberry Lemonade Dietary Supplement
Case Name (Date)
Scheibe et al. v. Perfect Keto Group LLC
23-cv-839, S.D. Cal.
(May 2023)
Product/Service
BASE Strawberry Lemonade dietary supplement
Allegations
Falsely marketing products as “Flavored with Natural Flavors” when they contain an artificial flavoring (DL malic acid)
Status
Pending
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US Patent and Trademark Office Impersonator Reported to FTC
MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…