
Aveeno Makeup Removing Wipes
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
July 2015: The Smith action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
December 2014: This action was consolidated with a related lawsuit filed against Johnson & Johnson (Goldemberg v. Johnson & Johnson Consumer Companies) for pretrial proceedings.
September 2014: A federal judge transferred this action to a New York court. (Case No. 14-cv-7506, S. D. NY.)
May 2014: A class-action lawsuit was filed against Johnson & Johnson for allegedly falsely advertising Aveeno personal care products – including Aveeno Active Natural Creamy Moisturizing Oil with Natural Colloidal Oatmeal and Pure Oat Oil and Aveeno Active Naturals Clear Complexion Daily Moisturizer with Total Soy Complex – as natural when, according to plaintiffs, they contain harmful, unnatural, and synthetic ingredients. (Smith et al v. Johnson & Johnson Consumer Companies, Inc., Case No. 14-cv-223, N. D. FL.)
For more information about natural claims, click here.
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Misleadingly marketing products as specially made for babies when they contain the same formulation as the adult versions
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
A deceptive marketing trend takes root.
How negative feelings surrounding menstruation have influenced period product marketing.
Class-action lawsuits target preservative-free claims.
Some class-action settlements that left consumers behind.
Lawsuit alleges environmental claims don’t stick.