
Aveeno Makeup Removing Wipes
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Schippell et al. v. Johnson & Johnson Consumer Inc.
23-cv-410, C.D. Cal.
(March 2023)
Aveeno Baby Continuous Protection Sensitive Skin Zinc Oxide Sunscreen and Aveeno Baby Eczema Therapy Moisturizing Cream
Misleadingly marketing products as specially made for babies when they contain the same formulation as the adult versions
Pending
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
A deceptive marketing trend takes root.
How negative feelings surrounding menstruation have influenced period product marketing.
Class-action lawsuits target preservative-free claims.
Some class-action settlements that left consumers behind.
Lawsuit alleges environmental claims don’t stick.