A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Aspire Energy Drinks
Case Name (Date)
Dimarco et al. v. Aspire Brands, Inc.
24-cv-5021, E.D.N.Y.
(July 2024)
Product/Service
Aspire Energy Drinks
Allegations
Falsely marketing products as natural and containing no preservatives when they contain two synthetic preservatives (citric acid and ascorbic acid)
Status
Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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